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Jedi Mind Tricks for the Decorated Apparel Industry
Don’t you wish you could pull off some “Jedi Mind Tricks” in your shop? “Sorry, but these are not the stupid-low-prices you were looking for. You will happily pay double.” Believe it or not, you can...
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Together Is Better: Notes from ThreadX19
ThreadX19 in San Diego was a smashing success at generating an avalanche of ideas and networking opportunities for garment decorators. During the last three days, I asked many attendees, “Why are you...
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Discipline Starts With Me
How is the level of your discipline when it comes to your work? What about your employees? The first step in learning to get more accomplished every day is realizing that you are accountable for your...
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Why Should Anyone Do Business With You?
Ask yourself, “Why should anyone do business with you?” I’m serious. Because if you can’t answer that question, you are doomed. Plus, your answer can not contain anything about: Price Customer Service...
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Grand Slam Homerun Shirt Lab Washington DC
Shirt Lab Washington DC achieved many things. For this event, the focus was on athletic apparel sales and marketing. Shirt Lab Washington DC 2019 Team Photo This means CrossFit gyms. Little League....
View ArticleLaunch & Grow Your Apparel Brand: Shirt Lab Atlanta Preview
What does it take to make a successful apparel line? Do you know? Are you an expert? Sure, you think you know. After all, you have experience in this industry printing t-shirts or maybe embroidering...
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Shop Improvement Series: Sales is the Lifeblood of Your Business
Lately, I’ve been trying to avoid Facebook as much as I can. I’m not sure if you have noticed or not, but I don’t comment or post as frequently in the groups as I used to. Not that I don’t value the...
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Shop Improvement Series: How to Market Your Company
I think that we can all agree on one problem everyone in this industry has right now. We need more business. More customers. To ramp up sales. Kickstart the biz. Whatever you want to call it, this...
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21 Things To Be Excited About In 2021
I don’t know about you, but I’m very optimistic for 2021. There is a lot to be excited about, and to prove it I’ve compiled an unranked list of twenty-one things that I think are going to make this...
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Looking Ahead So You Don’t Fall Behind
How far are you looking ahead? Summer is ending. School is ramping up and fall sports are starting. COVID is getting scarier again. Maybe. A few weeks ago I wrote about two trends. One was the supply...
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